Category 10 main floor, Nashville
April 4–6, 2027 · Category 10 · Nashville
Title SponsorsSavvy Realty · Guesty

Unparalleled. Unrivaled. Unstoppable. UNconference.

The anti-conference for short-term rental operators. Three days inside Luke Combs' 70,000 sq ft music venue. Not a ballroom. Not beige carpet. Built for connection.

Hosted by Steve Schwab (Casago) & Bill Faeth (Build STR Wealth)
Title Sponsors
Savvy Realty Guesty

This isn't a ballroom.
It's a whole different room.

No rows of chairs. No convention-center carpet. No badge-scan-and-forget. Three days inside a multi-level Nashville music venue where the setting does half the work, and connection is the point.

01The Venue Is The Experience

Three days inside
Category 10.

Luke Combs' fan-first bar, restaurant and live-music venue in downtown Nashville. "Music, Food, Spirits & Sport" under one roof, fan-voted Best New Bar and Best Place to Dance in the city. This is the single biggest reason the UNconference feels nothing like a conference.

70KSq Ft, Multi-Level
6+Distinct Spaces
#1Dance Floor In Nashville
Category 10 concert crowd
Hurricane Hall Main Stage
Hurricane Hall
The largest dance floor in Nashville plus a real concert stage and light show. This is the main-stage room.
The Eye rooftop Rooftop
The Eye
7,000 sq ft rooftop bar with skyline & stadium views. The mixer and closing party.
The Still bourbon bar Bourbon
The Still
Barrel-wall bourbon lounge & songwriter's room, with river views.
5 Leaf Clover Sports Sports
5 Leaf Clover
Colossal screens, stadium seating, game-day energy.
A ballroom gives you one room. Category 10 gives you the right room for every kind of connection.
02Next Door · One Fourteen

Where the small rooms
get remembered.

A historic 1875 building, exposed brick, arched windows, a giant skylight, right next to Category 10. This is where the intimate, curated programming lives: breakouts, subject-matter-expert roundtables, and masterminds for the operators who came to go deep.

114 boardroom
114 lounge
114 staircase
114 skylit room
114 mezzanine
The Eye rooftopThe Eye
5 Leaf Clover sports bar5 Leaf Clover
03Craft Your Own Path

You won't sit in rows all day.

Six ways to learn, spread across both buildings. You choose the mix. Every format marries two worlds: Steve Schwab's property-management discipline and Bill Faeth's luxury short-term-rental playbook, one event.

01

Main Stage

Keynotes and headline sessions in Hurricane Hall. Concert lighting, big energy, the moments everyone talks about after.

02

Breakouts

Smaller, focused sessions where you pick the track that fits your business: PM operations or luxury-rental growth.

03

Workshops

Roll-up-your-sleeves working sessions. Leave with the thing built, not just notes to build it later.

04

SME Roundtables

Sit at the table with subject-matter experts in the boardrooms of 114. Small groups, real questions, straight answers.

05

Round Tables

Curated peer tables where operators trade what's actually working right now. No stage, no filter.

06

Masterminds

The most intimate rooms in the building. A handful of operators, hot seats, and problems solved out loud.

04Built By Schwab + Faeth

Two worlds. One event.

The whole thesis of the UNconference is a marriage of two disciplines that usually stay in separate rooms: the property-management operator and the luxury-rental growth marketer, brought together by two people this industry already follows.

Steve Schwab and Bill Faeth
Steve Schwab
Steve Schwab
Casago · Property Management
The operational discipline of running property at scale.
Bill Faeth
Bill Faeth
Build STR Wealth · Luxury STR
The growth playbook for premium short-term rentals.
Past stages have featured
Daymond John · Codie Sanchez
Pace Morby · Avery Carl
05The Room

700 buyers.
Not spectators.

High-intent STR operators in a growth season. 91% own property, actively shopping for the tools, partners and people who move their business forward. Big logos get glanced at. Small rooms get remembered.

06Get In The Room

Choose your pass.

Launch pricing is live now. General Admission is $597 before it moves to $750. Pick your tier, then complete checkout right below.

General
$597$750
Launch price · limited
  • 3-day event access
  • All main-stage sessions
  • Opening party
  • Closing party
  • Event swag
  • Session recordings included
Choose General
Most Popular
VIP
$2,500
The full experience
Only 20 available
  • Everything in General
  • Reserved seating
  • Networking lunches
  • VIP experience networking
  • Speaker access
  • Private lounge
  • VIP swag
Choose VIP
Diamond
$6,000
The inner circle
Only 10 available
  • Everything in VIP
  • Private dinner with Bill & Steve
  • Extra half-day session after the event
  • 1:1 coaching call after the event
Choose Diamond
What's includedGeneralGAVIPDiamondDia
3-day event access
Main-stage sessions
Opening & closing parties
Session recordings
SwagStandardVIPVIP
Reserved seating
Networking lunches
VIP experience networking
Speaker access
Private lounge
Private dinner with Bill & Steve
Extra half-day after the event
1:1 coaching call after the event
Secure Your Spot

Complete your registration

Choose your tier above, then complete checkout below.

Your InfoWhat's your name and contact info?
Which Ticket LevelSecure your spot today!
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"They went above and beyond to make sure we saw incredible value. This is the preeminent live event of the year for the industry."
— Tyler Coon · Savvy Realty
Before You Ask

Questions, answered.

When and where is it? +

April 4–6, 2027 in downtown Nashville. Three days at Category 10 (120 2nd Avenue N), with intimate sessions next door at One Fourteen. An opening party kicks it off on the 4th; a closing party sends it off on the 6th.

Who is this event for? +

Short-term-rental decision-makers: owners, managers, co-hosts and operators in a growth season. If you run or are scaling STR property, you're the room. 91% of attendees own property.

What kinds of sessions are there? +

Main-stage keynotes, breakouts, hands-on workshops, subject-matter-expert roundtables, curated peer round tables and masterminds. You craft your own path across both the property-management and luxury-rental tracks.

What's the difference between the tiers? +

General gets you full 3-day access, main stage, both parties, swag and recordings. VIP adds reserved seating, networking lunches, a private lounge, speaker access and VIP networking. Diamond adds the inner-circle extras: a private dinner with Bill & Steve, an extra half-day session, and a 1:1 coaching call after the event.

Is the launch price going to change? +

Yes. General Admission is $597 at launch and moves to $750 at regular pricing. The earlier you grab your pass, the more you save.

Are sessions recorded? +

Every tier includes session recordings, so you'll never have to choose between two rooms you wanted to be in.

Get in
the room.

Two worlds, six ways to learn, one unrepeatable venue, and 700 operators who came to connect.

Grab your pass — from $597
April 4–6, 2027 · Nashville · Launch pricing won't last

The anti-conference for short-term rental operators. Two worlds, one event.

April 4–6, 2027
Category 10 · One Fourteen
120 2nd Avenue N, Nashville, TN 37201
Hosted by Steve Schwab & Bill Faeth
© 2027 STR UNconference Unparalleled · Unrivaled · Unstoppable