Unparalleled. Unrivaled. Unstoppable. UNconference.
The hands-on event where STR owners, co-hosts and property managers finally sit at the same table. Three days of teaching, training and integrating inside Luke Combs' 70,000 sq ft Nashville music venue. Not a ballroom. Not a keynote marathon.
This isn't a ballroom.
It's a whole different room.
No rows of chairs. No keynote marathon. No badge-scan-and-forget. Most of your time is spent in small rooms with laptops open, working on your business next to people who’ve already solved the problem.
Owners. Co-hosts.
Property managers.
One table.
For years this industry has run two separate conversations: legacy property managers at one set of events, owners and co-hosts at another. The UNconference is the first time everyone sits down together, and every side has something the others need.
Owners & Investors
Learn straight from operators managing hundreds of units: the systems, pricing and vendor discipline that protect your returns, how to launch a property in hours instead of months, and how to pick (and hold accountable) the right manager.
Co-Hosts
Borrow the property-management playbook: work orders, a sub-P&L for every vendor, owner reporting that builds trust. Then learn why building a real operating company, not just a lifestyle business, is what earns a real multiple when you exit.
Property Managers
See how owners and co-hosts move at small scale: listings live the same day, design that rents more often, and owner relationships that turn clients into friends. Then take it back and put it to work across your whole portfolio.
No operator, or owner, left behind.
Coming alone? Good. Our ambassadors roam all three levels looking for first-timers and anyone standing in the corner, ready to make the introductions. Skip the business-card shuffle and leave with five to fifteen people you'll actually call when you get home.
TED talk meets
chemistry lab.
Minimal stage time, maximum engagement. Most of the UNconference happens in small rooms with laptops open and workbooks out, reworking your business in real time alongside people who've already solved the problem.
Every educator is hand-selected, vetted and coached by a professional speaking coach before they ever lead a room. No recycled slide decks. No sales pitches.
Workshops and Power User Labs run on live demos, workbooks and your own laptop. You do the work in the session, not “someday” when you get home.
Masterminds and forums where you apply it to your own properties, with peers who hold you to it. Walk out a better operator than you walked in.
Masterminds
The most intimate rooms in the building, inside 5 Leaf Clover. A handful of operators, hot seats, and problems solved out loud with people who become your support system after you leave.
Forums
Facilitated peer conversations where owners, co-hosts and managers trade what's actually working right now. No stage, no filter.
Power User Labs
Hands-on builds with the PM platforms you already run. Laptops open, real data, your own portfolio. Rebuild a process, a listing or a pricing strategy before you leave the room.
Workshops
Workbook-driven working sessions. Leave with the thing built, not notes to build it later.
Roundtables
Sit at the table with subject-matter experts in the boardrooms of One Fourteen. Small groups, real questions, straight answers.
Main Stage
Kept short and rare on purpose: the STR Shark Tank finals, the Hackathon showdown, live recordings of Good Morning, Hospitality! and Alex & Annie: The Real Women of Vacation Rentals, and the few moments worth gathering the whole room for.
Real buyers.
Real sellers.
Deals made live.
For the first time ever, property management, co-hosting and STR technology companies pitch to real acquirers in front of a live audience. The finalists are pitched, negotiated and bought live on stage.
The industry's leading broker for property management and co-host companies, with 100+ deals worth $750M+ in the past five years. He's bringing real buyers and real sellers to the table.
Why you'll want a seat
- Watch the diligence that normally happens behind closed doors, live.
- See what makes an STR business worth a real multiple, and what doesn't.
- Find out on the spot whether a deal goes under LOI.
Get in the Tank
Looking to buy or sell a property management, co-hosting or STR tech company? Applying is free. You'll need:
- Company and contact details
- Unit count and revenue
- Two years of financials, balance sheet and tax returns
- A 2–4 minute pitch video
Applicants get submission dates by email. Smaller deals are pre-interviewed before the event.
Build it here.
Pitch it to everyone.
A live hackathon built so every attendee leaves Nashville ready to put AI to work across their entire portfolio. Use APIs from leading STR software, plus whatever AI tools you like, to build a brand-new product, app or tool. Open to all and supported by engineers from top software companies, with a track for every level. Never built with AI before? Perfect.
Build
Early-bird kickoff Saturday, April 3, then two build days Sunday and Monday: coffee & code, an afternoon accelerator and the in-person Resource Room at One Fourteen, with the Wheelhouse team on hand to get you unblocked. Submissions lock Monday at 10 PM.
Showcase
The top 10 builds are showcased and judged down to three finalists.
Finals
Demo Day, Tuesday, April 6: the top 3 present on the main stage, five minutes each, the crowd votes live from their phones, and winners are announced.
Beginning Builder
Brand new to Claude and AI tools? We've got you. Dedicated teammates get you unblocked and on your way.
AI Native
Already comfortable with Claude and ChatGPT? Flex your creativity building on the industry's most cutting-edge APIs.
Black Ops
Software engineers and full-send builders. You know what to do. Come win this thing.
Pick your path.
Go deep.
Built for owners, co-hosts and property managers alike, from your first property to your five-hundredth. Here's a first look at the tracks.
Power-User Deep Dives
For the operator who knows the basics and wants the next 10%.
- PMS Power Users
- Guesty Power User
- PriceLabs Power User Course
- Revenue Management Workshop
Growth & Acquisition
For adding doors, not just optimizing the ones you have.
- Owner Acquisition
- Inventory Growth
- Finding the Right Investment Property
- Growing Direct Bookings
- Off-Platform Marketing
Money, Tax & Exit
The numbers that decide what you keep, and what you're worth.
- STR Accounting
- Taxes
- Cost Segregation
- Cost Seg as Biz Dev
- Optimizing Exit Roadmaps
Operations & AI
Where the industry is actually heading.
- Operations That Scale
- GEO: Getting Found by AI Search
- AI Real-World Apps
70K sq ft
UNlike any conference.
Luke Combs' fan-first bar, restaurant and live-music venue in downtown Nashville. "Music, Food, Spirits & Sport" under one roof, fan-voted Best New Bar and Best Place to Dance in the city. This is the single biggest reason the UNconference feels nothing like a conference.
Main Stage
Rooftop
VIP Room
Masterminds
Where the small rooms
get remembered.
A historic 1875 building, exposed brick, arched windows, a giant skylight, right next to Category 10. Two floors of education: Power User Labs, roundtables and workshops for the owners and operators who came to go deep.
The Eye
5 Leaf CloverThree days.
Three nights in Nashville.
The full agenda is still coming together, but here’s the rough shape so you can book travel now.
Masterminds and exclusive workshops: the most intimate rooms of the week, before the full crowd arrives.
Masterminds & workshopsRegistration opens at 7. A full day of forums, Power User Labs, workshops and roundtables across Category 10 and One Fourteen.
Full programAnother full day of hands-on sessions, then the closing events and the closing party to send it off.
Closing partyFly home Wed, April 7.
Times are approximate and may shift as the agenda is finalized. Full schedule announced soon.
Stay like
you host.
This is a short-term rental event. Stay in a short-term rental.
Book with a local Nashville host.
Every night you book with a Nashville host supports the owners and managers who make this industry what it is. Downtown, SoBro, The Gulch and Germantown are all a quick ride from Category 10, and splitting a house with your team keeps the conversations going after hours.
Featured local hostElevay & Co.Group-friendly Nashville homes near Broadway and downtown. Book direct. View stays → Featured local hostCasago Nashville80+ professionally managed condos and homes in Downtown, The Gulch, East Nashville and along the river. View stays →Host in Nashville? Get featured. If you’re attending the STR UNconference or you host in the Nashville area and would like your property or properties featured on the UNconference site, email [email protected].
- Bankers Alley Hotel222 3rd Ave N
- Courtyard Nashville Downtown170 4th Ave N
- Hotel Indigo Nashville Downtown315 Union St
- Moxy Nashville Downtown110 3rd Ave S
- DoubleTree by Hilton Nashville Downtown315 4th Ave N
- Fairlane Hotel401 Union St
Please book with a local host first. If a hotel is your only option, these six are within a few blocks of the venue. April is busy in Nashville, so book early either way.
Two worlds. One event.
The UNconference exists to bring together two sides of this industry that usually stay in separate rooms: the legacy property manager, and the owner and co-host. It’s led by one of each, two people this industry already follows.
Mike Michalowicz · Pace Morby · Avery Carl
The minds shaping
the room.
Our Board of Advisors helps shape what you learn and how you learn it: the topics on the agenda, the education in every room, and the way we run the whole thing. They're the operators and dealmakers we lean on to make sure every session delivers the best possible education, the unconference way.
Small rooms
get engaged.
Owners, co-hosts and property managers in a growth season, and 91% of them own property. Come for the education. Leave with the five to fifteen people you’ll actually call when you get home.
Choose your pass.
Launch pricing is live now. General Admission is $750 at launch pricing. Pick your tier, then register right below.
- 3-day event access
- All sessions, workshops & labs
- Opening party
- Closing party
- Welcome bag & event swag
- Session recordings included
- Everything in General
- Reserved seating
- Networking lunches
- VIP experience networking
- Educator access
- Private VIP lounge (The Still)
- VIP swag
- Everything in VIP
- Private dinner with Bill & Steve
- Extra half-day session after the event
- 1:1 coaching call after the event
| What's included | GeneralGA | VIP | DiamondDia |
|---|---|---|---|
| 3-day event access | ✓ | ✓ | ✓ |
| All sessions, workshops & labs | ✓ | ✓ | ✓ |
| Opening & closing parties | ✓ | ✓ | ✓ |
| Session recordings | ✓ | ✓ | ✓ |
| Swag | Standard | VIP | VIP |
| Reserved seating | — | ✓ | ✓ |
| Networking lunches | — | ✓ | ✓ |
| VIP experience networking | — | ✓ | ✓ |
| Educator access | — | ✓ | ✓ |
| Private lounge | — | ✓ | ✓ |
| Private dinner with Bill & Steve | — | — | ✓ |
| Extra half-day after the event | — | — | ✓ |
| 1:1 coaching call after the event | — | — | ✓ |
Non-Exhibiting Vendor Pass $2,500
What is a non-exhibiting vendor? Any company that sells products or services to the short-term rental industry (software companies, service providers, agencies, consultants and the like) that isn’t exhibiting or sponsoring at the UNconference. If that’s you and you want to attend, this is your pass.
Why it exists: Our sponsors and exhibitors are a big part of what makes the UNconference possible. They’ve invested real dollars to support this event and to be in the room with you. The Non-Exhibiting Vendor Pass protects that investment, so the companies backing the event aren’t competing in the hallways with companies that didn’t. It also keeps the rooms focused on owners, co-hosts and property managers.
- 3-day event access
- All sessions, workshops & labs
- Opening & closing parties
- Session recordings
Rather have a booth or brand presence? Ask about exhibiting or sponsoring.
Complete your registration
Tell us a little about you and your STR business so we can build the rooms around the people in them, then pick your pass. Takes about three minutes.
- About you
- Your business
- Your pass
Questions before you buy? Email [email protected].
"They went above and beyond to make sure we saw incredible value. This is the preeminent live event of the year for the industry."Tyler Coon · Savvy Realty
Questions, answered.
When and where is it? +
April 4–6, 2027 in downtown Nashville. Three days at Category 10 (120 2nd Avenue N), with intimate sessions next door at One Fourteen. An opening party kicks it off on the 4th; a closing party sends it off on the 6th.
Who is this event for? +
Owners and investors, co-hosts, and property managers, whether you have one property, 20, or 1,700. This is the first event built to put all three at the same table so each side can learn from the others. 91% of attendees own property.
What kinds of sessions are there? +
Mostly small and hands-on: masterminds, forums, labs, workshops and subject-matter-expert roundtables, with laptops open and workbooks out. Main-stage time is kept short and rare, reserved for moments like the STR Shark Tank finals and the Hackathon showdown.
What's the difference between the tiers? +
General gets you full 3-day access, main stage, both parties, swag and recordings. VIP adds reserved seating, networking lunches, a private VIP lounge in The Still, educator access and VIP networking. Diamond adds the inner-circle extras: a private dinner with Bill & Steve, an extra half-day session, and a 1:1 coaching call after the event.
What is a non-exhibiting vendor pass? +
A non-exhibiting vendor is any company that sells software or services to the STR industry but isn’t exhibiting or sponsoring at the UNconference. If that’s you, you’ll need the $2,500 Non-Exhibiting Vendor Pass to attend. Our sponsors and exhibitors invested real dollars to support this event, and this pass keeps things fair for them. Want a booth or brand presence instead? Email [email protected] to ask about exhibiting or sponsoring.
I'm coming alone and don't know anyone. +
You're exactly who we built this for. Ambassadors walk all three levels looking for first-timers and anyone standing in the corner, and they'll make the introductions. Small rooms mean you'll know people by lunch on day one.
What is the STR Shark Tank? +
A first for the industry: property management, co-hosting and STR tech companies pitch to real buyers, with the finals pitched, negotiated and bought live on stage. Jacobie Olin of C2G Advisors leads the buy side. Applying is free; you'll need two years of financials, your unit count and revenue, and a 2–4 minute pitch video.
Do I need to be technical to join the Hackathon? +
No. Unleashed, hosted in partnership with Wheelhouse, has tracks for people brand new to Claude and AI, for people already building with AI tools, and for experienced software engineers. It runs April 3–6 (early-bird kickoff Saturday, April 3; Demo Day Tuesday, April 6). It's $200 to enter, the top 3 builds present on the main stage, and the crowd votes live for $2,500, $1,500 and $500 prizes plus VIP passes to the next event.
When should I arrive and where should I stay? +
Plan to arrive Sunday, April 4 and fly home Wednesday, April 7. We’d love for you to stay with a local Nashville short-term rental host; if a hotel is easier, Bankers Alley, Courtyard Downtown, Hotel Indigo Downtown, Moxy Downtown, DoubleTree Downtown and the Fairlane are all within a few blocks of Category 10.
Is the launch price going to change? +
$750 is our launch pricing for General Admission, and it won’t be around forever. Grab your pass while launch pricing lasts.
Are sessions recorded? +
Every tier includes session recordings, so you'll never have to choose between two rooms you wanted to be in.
the room.
Owners, co-hosts and property managers, for the first time under one roof. Let’s make it unforgettable. See you in Nashville.
Grab your pass · from $750